have changed, but our thirst for good stories are the same. Stories are not
just limited to those thrilling fiction movies we watch in cinemas or those
tales narrated by that friend who seems to have nine lives. Storytelling has
been part of our lives for as long as we can remember: we have taught important
lessons learned in
life through stories; our
dreams are stories; we have used stories to entice potential love interests; we
sell products and services through stories; and we use stories to inspire and
push people to take action. We swim in a vast pool of stories and that is not
going to change anytime soon. Therefore, incorporating the following digital
storytelling trends will prove to be one of your biggest assets in the upcoming
Digital Storytelling for the Present and Future
1. Storytelling snacking
It is no secret that traditional forms of advertisements are slowly fading away as the love affair between digital storytelling and consumers keep intensifying. However, today’s fast-paced lifestyle and the ever-increasing amount of content online have significantly affected the attention span of most consumers.
Many people now explore the digital world in short bursts – content snacking (on the way to work, during work breaks, just before falling sleeping, etc.). Being able to tell your story during these micro-moments is becoming increasing important.
According to Ramaswamy
(2015), “Micro-moments occur when people reflexively turn to a device –
increasingly a smartphone – to act on a need to learn something, do something,
discover something, watch something, or buy something. They are intent-rich
moments when decisions are made, and preferences shaped.”
You can make use of Facebook’s six-second ads and YouTube’s six-second story challenge, to create bite-sized stories that will create a lasting connection with your audience.
2. Data-driven digital storytelling
“By 2020, it’s estimated
that 1.7MB of data will be created every second for every person on
earth.” That is definitely a lot of data, and it is only going to increase
It is one thing for you to be able to tell great stories, it is another thing for you to be able to tell stories which are crafted specifically for a particular audience. This has become more critical now than ever before. Whether you are selling products, or you are a public speaker, it is important for you to craft your stories in a way that will meet the specific needs of your audience at that exact time.
Who is your audience? What questions are they asking? Which products do they need? What do they want to learn now? Make use of the growing availability of information to provide new perspectives on existing stories, shed light on unexplored topics and provide relevant information on trending issues.
3. Customer-driven digital storytelling
Put yourself in the shoes of a consumer for a second, chances are you are more likely to buy a product from a brand you trust. So, why do you think bombarding people with all sorts of sales pitch is going to work? All you will accomplish when focusing on sensationalized claims will be to make people more suspicious. Instead, you should focus on building trust.
So, how do you build lasting relationships within your marketplace? Instead of telling potential customers how good your products and services are, you can have your satisfied customers do that for you. Why? Most people tend to trust the opinion of a friend or relative more than a claim from an ad. You can have your happy customers tell relatable stories about how your products and services improved the quality of their lives.
Digital storytelling has already produced astonishing results in a number of industries such as education and marketing. The good news for those already trying to improve their digital storytelling skill is that it is going to be a great asset in the upcoming years. If you are not yet working on your skills, jump on the train, don’t be left behind!